Posts Tagged ‘Website’

Automotive Live Chat ? How To Make The Most Out Of Your Website Traffic

February 16th, 2011
Automotive Market

Capturing quality automotive sales leads and building a quality email list takes time, but you can speed up the process by adding automotive live chat software to your website. The time and small investment required to add Car Chat helps to build your mailing list as it creates a high quality list that provides the most benefits with the least amount of risk. There are three steps that you can take to attract more qualified automotive sales leads with Car Chat 24. Make communication via Automotive Live Chat between you and your visitors readily available Announce the live chat service to your visitors on every page of your website, in your email messages, on the transactional pages of your website (forms pages), and on the invoices given to customers by your service and parts departments. When you use your automotive live chat as a personal automobile shopper, it allows you to guide the online car shoppers to find the new and used vehicles they’re looking for based on the inventory you have. Not only does this allow you to gather high quality automotive sales leads—consumers looking for the products you have to offer—but it also presents an opportunity to provide superior customer service to help car shoppers make educated decisions on the purchase of their next vehicle. You can also put your automotive live chat and dealer services on autopilot. When visitors come to your website, you can set your live chat service up to automatically greet the visitor to let them know that a real, live person is available to assist them with their needs. It’s similar to inviting a guest into your home. When they knock on your door, do you open the door and greet them with a warm welcome or do you leave them standing on the porch? Make your online visitors feel welcome by giving them the royal treatment.
Use your automotive live chat service to offer exclusive online savings and deals. It’s a great way to gather information on the visitors to your site and it’s a great way to reengage existing customers that are visiting your site as well. Reengage old customers. When you make a sale, your marketing efforts should not end there. You can also use an automotive live chat service to reengage customers that haven’t conducted business with you recently. You can create a special campaign targeting previous customers and unsold automotive sales leads to get them to come back and do business with you again. Send them a special offer on the purchase of a new vehicle or for a service on their existing vehicle. Encourage them to find out more by visiting your website and utilizing your online Car Chat 24 automotive live chat service to schedule an appointment for vehicle service or to answer any questions they might have. Surveys are another great way to garner the attention of old customers as well as drive them back to the dealer website. Existing customers that purchased a vehicle from you in the past, but are not in the market to buy another vehicle are probably in the market to maintain and purchase parts for their existing vehicle. This is where CarChat24 can come in handy also. When your automotive live chat services extend further to assisting ‘do-it-yourself’ customers to find and order a part they need to repair or perform maintenance on their vehicle, in a few minutes time, you have reengaged the customer. Not only that, but you have also made a sale and provided such a high level of customer service that you have probably ensured a customer for life. You can use these three techniques to start building a higher quality lead list organically and without having to turn to a third party to buy automotive sales leads that are of a poor quality. Quality beats quantity because it creates better conversion rates when you’re communicating with visitors to your website that have an interest in what you have to offer.

Automotive Sales Leads – How To Caputure And Generate Leads From Your Own Website -car buying articles

January 27th, 2011
Automotive Market

If you are like most car dealers when prospective buyers visit your current website you only have 2 ways to capture their information.

They must either submit a vehicle inquiry (less than 3% will do) or apply for financing (less than 1% will do), that means 96% of your website visitors are leaving your site without you even knowing who or what they were looking for.

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Now some car dealers will have savings certificates and free test drive gifts but that still only captures the “in the market right now crowd.”

Consumers use the internet for information and most of the time they will look and shop a few months before they are actually ready to buy.  With your website only offering 2 ways to capture your visitors information and these two methods being designed for ready to buy now consumers it is totally eliminating your chance to follow up with the “not ready to buy at this exact second” crowd which is over 96% of your website visitors.

Studies have also proven that generating automotive leads from your own website offers the best closing ratios however if you do not have effective ways to capture those “ready to buy now” and “just looking” automotive sales leads you will never see the true success of your Internet Sales Department.

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The Basics of Automotive Live Chat: How to Master Quality Automotive Lead Generation Through Your Website

January 21st, 2011
Automotive shows

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat business, referral business, and of course, automotive lead generation. With repeat and referral business, there really is no secret to it – other than having a good amount of follow up, and capitalizing on the things that make you different from other dealers to attract others to yours. When it comes to generating leads, however, there are a number of places that you can get them from including direct-mail marketing, commercials, and third-party lead vendors. There is one other place that you can obtain leads that are quality, inexpensive, and almost 100% valid, and chances are the leads are already being delivered to your dealership. The leads are coming from your very own website, and if you aren’t capturing them using automotive live chat software, then you are missing opportunity after opportunity, day after day. Integrating automotive live chat software with your dealership can enhance your internet marketing a great deal, while increasing your ability to interact with website visitors. Each time a visitor lands on your page, they’re there for a reason; whether it be to check out prices, or the latest model of vehicle you got in. Since they’re on your site, chances are, they have a question. Instead of them taking 10 minutes looking through page after page of information, with automotive live chat software, you can instantly connect, interact and help your customers before they set foot in your showroom. You are producing quality leads from customers who are ready and waiting to buy a car. Once an interaction begins with an automotive live chat representative, questions are answered, information is gathered, and ideally, a test drive is scheduled. Once the information from the potential customer is gathered, it can be passed on to your sales team who can take that opportunity and turn it into a sale. This method of automotive lead generation is a proven successful system and can increase your site conversion rate significantly. When a lead is generated from your dealer website, its quality is much higher and has a better chance of being converted into a sale than a traditional third-party lead source. Along with an increased number of leads, and potential sales, investing in an automotive live chat service will bring your dealership’s customer service to a whole new level. The key to your success is in your customers’ hands. It is important to interact and engage with your website traffic to a superior level. This says that you’re dedicated, educated, and are truly invested in the needs and wants of your customers. Without a successful automotive lead generation tool you are likely losing up to 98% of your website visitors each day! The price of integrated automotive live chat software is miniscule compared to the potential business you are losing without it.

Importance of Mobile Website Customization for Automotive Dealers

January 19th, 2011
Automotive Market

Car buyers like to be informed about the vehicles or services you offer before they step into your dealership. They like to go into a dealership knowing as much information as possible about the product or service they’re planning to buy. Today, most car buyers are researching on the Internet before buying vehicles or accessories. According to a ‘Capgemini Cars Online 09-10′ survey, almost 90 percent of consumers today use the Internet to research vehicles. Nearly 40 percent would like to buy a car over the Internet, and half would purchase parts and accessories online.

Moreover, mobile web access in the US is growing fast. With an increase in mobile device usage for online transactions, mobile websites are becoming a necessity for many car dealerships to leverage new opportunities on Internet. Some of the main reasons for a car dealer to optimize website to be mobile-friendly are:

Continuous growth of online users
There is no need to further mention the growth of Internet users; we all know that the Internet is quickly becoming the main source of information for many people. With 239 million Internet users, the US is one of the top countries in the world with a huge Internet growth rate (growth of more than 150 percent during 2000 to 2010).

Mobile web access in the US is growing very fast too. According to a Pew Internet survey regarding mobile activity and behavior, forty percent of mobile phone owners (about 75 million US adults) go online with their mobile phones. More than half (55 percent) of them are online via their mobile phones at least once a day.

Build Dealership Website and Enhancing the Online Auto Business

December 31st, 2010
Auto trend

Buying new cars or vehicles has turned to be an easy task compared to previous market situation as searching for right dealers is no more a hard task. A choice of smart dealer is online marketing. An auto dealing website can solve all your queries and doubts within a seconds plus can provide you with enormous benefits with its sound features and services. This online service is not limited to new vehicles only; it can also be selected for used car and vehicles.

An auto dealers site, offers a varied options of selecting the best vehicle of your choice determining the cost and budget at same time. Such dealership websites helps to save your time with automotive benefits like managing your inventories, hosting your site, attractive templates, featuring the best Car of the week and managing your leads.

Such auto dealer sites helps to generate traffic to the websites with focused keywords and advanced tools boosting up leads with running market. Inventories connect you with latest trends and models available with exact pricing policies. A dealership site maintains your vehicle image gallery where you can upload as many photos for your choice. This helps customers to compare type, color, models, features, patterns, prices of particular vehicle from one platform.

A dealership site helps you to boost up your business online with its services and constant support. Emails, chats and communicating via junctions keep dealers and customers constantly in touch through auto sites. Thus the importance of car dealing websites and dealers is increasing at greater extent.

Advantages Of Tracking Website Traffic For Automotive Dealership Websites

December 20th, 2010
Automotive Parts

Website traffic is an important aspect of Internet marketing for automotive dealers. Tracking website traffic is helpful in lead generation, promotion, and in increasing sales. Measuring the website traffic gives insights in formulating Internet marketing techniques for automotive dealer. It gives valuable inputs on website visitors activity. These inputs help automotive dealers incorporate necessary changes in their marketing campaigns. Also, it enables dealers to decide which marketing technique gives optimum returns on investment.

Helps In Better Optimization of Website

Tracking website traffic through various web analytics programs helps the automotive dealers to know what appeals to their customers on the website. The keywords which the customer used to reach the website can be effectively used by dealer in PPC campaigns for effective website optimization. The automotive dealer can know about which car is searched by the customer for maximum times and in which section the customer is more interested. Thereby, the dealer can expand its inventory list and increase lead conversion rates. Based on the customers actions, the dealer can improve the landing page and website content with specific keywords etc. The navigation of the website can be simplified for better usability of customers. All these aspects help in optimizing the website and increasing its search engine ranking.

Better Internet Marketing Plan

Website traffic tracking equips automotive dealer with valuable real-time data about the Internet marketing plan adopted to generate traffic to website. Based on the tracking information, the dealers can exactly know about the efficiency of Internet marketing plan in increasing website traffic, lead generation, and specifics like how much cars were finally sold. Tracking helps dealers in identifying suitable keywords for the website and how the marketing campaign needs to be performed. Thus, tracking helps to improve Internet marketing strategy to better target visitors that can turn into potential customers.

Monitor the Users and Understand the State Of Customer Base

Tracking website traffic helps automotive dealers to monitor user movements through the website. Also, tracking provides information on what keywords were used by visitor to reach the dealer’s website. Other key information like time period for which the visitor stayed, from where the visitors came like referrals and search engines, bounce rate etc. is obtained. Monitoring the users provides with useful data that helps in better optimization of website. Besides monitoring the user or visitors activities, tracking also provides with information differentiating between real customer and just visitors. Hence, tracking the customer activity gives crucial data about their preferences, choices, interests etc and helps to retain the potential customer base. Thus, website traffic tracking helps to adjust to changing trends and better understand the customer base.