Well let’s begin with the good since it is the first on the list, there are many CRM solution vendors out there. One good feature that every one seems to share is the incoming 1-800 phone tracking capabilities, any respectable CRM solution will offer this feature of recorded phone call from their targeted 1-800 numbers for advertising tracking purposes. The CRM solution providers often are partnered with a voice over IP solution provider to offer their clients this service. Voice over IP call tracking got to be one of the biggest improvements found in today’s CRM or DMS systems for dealers. Another good feature is sales reporting and performance tracking, almost all of the CRM solution vendors offers some sort of way to track their advertising spending, or sales performance. This can go as far as the best selling model for the month, even export to Excel file format. The last good feature of today’s CRM we are going to discuss here is the ability to manage, transfer lead from sales person to sales person. With different security access levels, a manager can access sales person’s lead and manage and transfer them at his will. This level of sophistication is light years ahead of the older systems.  Read more...