
Around the time Steve Jobs unveiled the Apple iPad, a funny Photoshopped picture began making the rounds on the Web, showing Jobs with four iPhones crudely lashed together with duct tape. The picture’s unspoken message, of course, was that the iPad is just a big iPhone.
Well, something like that is actually coming true in the automotive battery field. It turns out that you can make a pretty good battery for a hybrid electric vehicle by assembling lots of small lithium-ion laptop battery cells—up to 2,000 of them, in fact—into one big pack.
This is the approach being pursued by Boston-Power, the Westborough, MA, startup best known for making the environmentally friendly Sonata batteries used in many Hewlett-Packard notebook computers. And in a sign that Boston-Power is getting serious about marketing its so-called Swing cells to electric-vehicle makers, the company is expected to announce today the appointment of retired General Motors executive Robert Purcell to its board of directors.
As the leader of GM’s Advanced Technology Vehicles Group from 1994 to 2002, Purcell helped to launch the EV-1, GM’s first modern electric vehicle, as well as an electric pickup truck and early hybrid cars. He went on to lead global sales, planning, and strategic alliances for GM’s Powertrain Group, managing billion a year in direct engine and transmission sales and billion in licensing activity.