So for the past 15 years you have been managing your inventory through paper and pen, and for the last 2 years you have moved to an Excel spread sheet to do the same job. Now you are ready for a full blown CRM solution that can update your inventory instantaneously to your website, and get instant traffic and sales calls. But you are not sure which CRM solution to go with? If you have thought about this transition, you have probably realized you have out grown your spread sheet. Now you are ready for more, more than just recording the year, make and model of your inventory, more than just selling price and how many days this car has been in stock. Generally speaking if you have more than 3 sales people employed for your company, you should have some kind of customer relationship management software specifically build for the automotive industry to help you run your business. Why? Because you can track their sales performances, inventory turn over ratio, tracking 1-800 phone calls, and above all effectively manage your inventory that is tightly integrated with your web site.  Read more...