Today’s business intelligence is not only about your competitors, it is also a reflection of yourself in the business world. Knowing what your competitor’s strength and weaknesses are not enough, but what about your own performances? Are you spending the right amount for advertising that is the most effective? Are you sending valuable leads to a bad sales person? Most of all are you losing out on business opportunities? All these mind boggling questions can be found in a well formed and developed CRM solution. Because after all it is all about good data mining and data manipulation techniques that can offer you the answer. With the help of a good automotive CRM solution you can truly maximize your business potential.

Let’s take for advertising spending for example. By asking your online customers the right question at the right moment, you can categorize your incoming traffic with the labels such as radio ad, Google, flyer drops, newspaper…etc. With good data integrity build into the CRM, your solution will be able to tell you which advertising avenue is generating the most amount of interest. Therefore you should increase your spending on Google, and drop your spending on newspaper ads. This data can be further sorted and viewed as a comparison chart on a monthly basis or yearly basis. Moving on to the next topic of are you giving leads to the right sales person? This is a crucial part of your daily operation, because a wasted lead can literally translate to wasted resources. After you spend thousands of dollars attracting your potential customer, the last thing you want to do is to waste that lead to a bad sales person.  Read more...