The Digital Media Solutions agency, Amaze Digital, earlier revamped the Lexus GB’s website to bolster its edge in the online marketing realm. The sub-site, available within www.lexus.co.uk, is expected to raise the company’s share of the fleet car market.
The revamp concentrates on empowering fleet managers and educating users. The redesign coincides with Lexus’ ongoing launch of new models such as the such as the IS 220d diesel, RX 400h Hybrid and the GS 450h Hybrid and the LS 600h Hybrid which will appeal to fleet managers, contract hire and leasing companies, and company car drivers.
The new sub-site, built on Tridion’s R5, is designed to offer fleet customers with information on the automaker’s new range of cars, auto parts like the Lexus cold air intake, comprehensive information on taxation and running costs. The sub-site features a series of customer-orientated sections that have a noticeably defined user journey, catering for individuals’ needs including understanding government policy on cash allowances as well as information on whole life costs.
Compared with other automakers, Lexus’ new sub-site features a model comparison tool which is powered by Jato, a leading supplier of automotive market intelligence. This feature allows users to compare their ideal Lexus against other automakers’ model at a comparative specification. This fact reinforces Lexus’ confidence in its power lineup. Additionally, this approach is said to appeal to the fleet market. ComCar, a supplier of online automotive tools, has provided a cross-competitor carbon dioxide calculator and a whole life costs calculator.
