Posts Tagged ‘Environment’

Bonus Concept: Supercharge Your Car Dealer Marketing And Branding Efforts By Creating A Super Stellar Selling Environment

February 4th, 2011

If you actually want to get the largest bang for your dollar, there’s an extra step to take once the car dealer marketing and branding work is finished-that is creating an surroundings where individuals really WANT to buy a car.

Several folks blame the financial system for his or her lack of sales… however in 90% of cases, it’s not the economy-it’s the EXPERIENCE you offer them.

Let’s be honest… many used car lots have little space to work with and can be pretty ugly. Will this equate to fewer customers and less gross? At some level yes!

However by setting yourself apart from your competitors through your image (on paper and in person) you can effectively reduce the event of commodity shopping.

One method to remove yourself from the commodity car game is to make your dealership astounding. You go to your dealership every day so you are taking the environment for granted. Think about the first time you visit a new place – a brand new restaurant, a friend’s home or an amusement park. Your eyes are opened wider and your brain is processing new information. You notice everything. It’s just what we do. Several of your prospective clientele are seeing your dealership for the very first time and their eyes are wide open and taking it all in.

2010 line auto market deteriorating environment Challenges in the car 2

December 21st, 2010
Automotive Market

Challenge 5. Bus perfect reduce reliance on private cars

    Restrictions in the all important first-line consumption of automobile reason, this estimate is limited because of an exciting cause, “bus priority” has become the mainstream of traffic in major cities in China development mode.

    Currently, Beijing, Shanghai, Guangzhou, opening and operation of first-tier cities have subway for more than 100 km in length, and rapidly to 200 km, 300 km, 400 km ahead. March 2, announced the latest round of the Guangzhou subway route planning, this year, Guangzhou’s subway will reach 200 km mileage over the next five years, Guangzhou’s metro lines will be open to 20, Guangzhou Metro will not only cover the old City, will cover the new airport, new railway station, Conghua, Zengcheng the more remote areas, the rapid development of urban public transport network, will greatly reduce dependence on private vehicles, thus reducing the public desire to buy a car.

    Challenge 6. Urban environment has to load limit

    In Beijing, Shanghai, Guangzhou these first-tier cities, whether it is parking difficult, expensive parking problems, or traffic congestion, traffic congestion bottlenecks, were indicative of a problem: in these cities, these cities have been the car’s ability to approach the limit, car started to become the city “can not bear the light.”

    We all know that a city can not expand without limit, and similarly, a city-owned vehicle can not be unlimited expansion, the rapid expansion of car ownership, the city’s roads, energy, environment is a great challenge urban “heat island” appears, Guangzhou “Shortage” of memory, increase urban haze weather phenomena … … all the cars on the urban environment illustrate the enormous challenge, the challenge, on the one hand to the city manager shall without great effort to improve our automotive consumer environment, but it is also on the urban residents of advice: car, is not a panacea.

    Challenge 7. Safety, environmental standards to improve the threshold

    Beijing, Shanghai, Guangzhou and other cities ahead of first-line implementation of the “State III” standards for automobile manufacturers and dealers have been caught off guard, a number of substandard vehicles and even an early goodbye to these markets, thus the beginning of 2010, and Beijing will likely advance the implementation of outgoing China IV standard news for product upgrades just completed, by the State II to State III to enhance the car business, the early implementation of the national IV standard, obviously their market access to these first-line threshold be raised further, car enterprise succeed in these size and influence of the huge market share and need more aggressive.

    Challenge 8. Operating costs, so that automobile market as “non-mainstream”

    Automotive market, 4S shop scene gathered in the city’s commercial Wadi city there are 234 lines, but in Beijing, Shanghai, Guangzhou, these first-tier cities, at the gates you will find a large car market has become a memory.

    As the vehicle operating profit decline, rising urban land prices, the automotive industry for various reasons such hot money at low tide, in the first-tier cities, gathered in the city’s flourishing automotive market has become a memory, auto 4S shops are the collective mainstream commercial Wadi fled the city to the suburbs into This also means that consumers buying a car’s cost, convenience, longer than old, but more worrying is that with the development of public transportation, live in the city do not need a car? Each resident has become a question, we have fantastic car era, it seems that the lack of a car is not affected significantly.

    Challenge 9. Recruitment difficult

    Just after the Lunar New Year Year of the Tiger, and many car 4S shop personnel executives and managers began to screenwriters, looking for new employees this year is “report today, tomorrow would not come, because they have more work options.” March 2, Guangzhou, a 4S store manager complained to reporters: car salesman and maintenance workers have to certain technology and expertise, but wages are not competitive.

Two Mercedes-benz Models Awarded With Car Environment Certificate by Oko Trend Institute

December 11th, 2010
Auto trend

In the news: Two Mercedes-Benz models were recently awarded with the Car Environment Certificate by the internationally renowned environmental institute Oko Trend. The Mercedes-Benz models that were awarded are Mercedes-Benz A 160 CDI and the Mercedes-Benz B 200 CDI which are both manufactured by the Stuttgart brand. The two Mercedes models received top marks during an extensive and critical analysis by specialists at the independent institute.

Both the Mercedes-Benz A 160 CDI and Mercedes-Benz B 200 CDI have achieved well-above-average results in all areas. According to the institute Oko Trend, the two Mercedes models have obtained excellent values in terms of fuel consumption and exhaust/noise emissions plus excel in virtue of its environmentally friendly production, materials and logistics.

The Oko Trend institute was so impress with the two Mercedes-Benz models that it said, “The Mercedes-Benz A 160 CDI may be seen as one of the most eco-friendly vehicles with a conventional drive system. The development phase for this compact car was already based on a comprehensive environmental concept which takes the entire lifecycle of the vehicle into consideration. Numerous specific measures have reduced emissions during the production and operation of the new Mercedes-Benz A-Class by approximately 17 percent compared to the preceding model. All in all, Mercedes has set new ecological standards for conventionally powered vehicles with the new A-Class.”

Car Rental & the Environment

August 14th, 2010
Cars

With the environment such a hot topic around the world and especially in the transport industry, there are companies that are embracing new environmentally friendly technology. Hybrid Cars and ever increasingly fuel efficient diesel cars are becoming more available to mainstream motorists. I used to work for a corporate travel company and many of the major corporations were requesting the inclusion of Hybrid cars in their contracts. This was more to do with increasing business opportunities by being seen to be green as opposed to wanting to be green!

The question arises when people travel and want to maintain their commitment to the green cause. Car Rental companies will be the ones providing these vehicles… or will they?

I have chosen (for the Australia traveller) major car companies that you can book ‘green cars’ with. Working for DriveAway Holidays here in Australia, the most common request is for diesel cars. This is driven out of cost concerns and also the occasional environmental concern. (Shouldn’t it be the other way around??)

First off the rank is Avis Rental Cars.

In Australia, the group L car will give you a Toyota Hybrid. This car is the favorite for the car rental companies due to it being built by Toyota.

In the UK, there doesn’t appear to be any green cars, although there may be diesel cars on fleet, Avis don’t make them easy to find.

In the USA, like Australia, the Toyota Hybrid under group XG is available.

North Shore Toyota news: Besides best-selling Prius, Toyota continues to help the environment

March 19th, 2010

Over the past year or so, the driving public has been seeing a lot of headlines about the lengths the automotive industry has gone to help the environment. It shouldn’t come as a surprise that Toyota, the innovative manufacturer behind the best-selling Prius, is one of the leaders in the reform movement. A recent announcement has reminded us all that there is more to this “corporate responsibility” thing in the way of “green business” than the media has been letting on. While focusing on developing cutting-edge technology for fuel economy is a step towards eco-friendliness, it’s certainly not everything.

Sorry for the verbal onslaught here, but I just recently walked into my North Shore Toyota dealer and found out some spectacular news: Toyota has just joined the U.S. Environmental Protection Agency (EPA) WasteWise program, the first national voluntary solid waste reduction program. That’s a step beyond what some of the most eco-friendly manufacturers are doing as their part. Step inside any Chicago used Toyota dealerships and you know you’ll be patronizing one of the most environmentally friendly dealers in the area.

For its part, the WasteWise program encourages companies to practice waste prevention, recycling and buying or manufacturing recycled products as a means of reducing municipal solid waste. This means that your North Shore Toyota dealers are making a daily effort to do everything that they can to help the environment. In fact, in 2008, Toyota Motor Sales USA logged that 86 percent of its waste was recycled – the equivalent of more than 24,000,000 pounds. That means Toyota was responsible for cutting emissions by the equivalent of the output from more than 10,549 vehicles. Chicago 2010 Prius drivers are doing more than their part by patronizing a company with the foresight to practice what it preaches.

Car Rental & the Environment

January 26th, 2010

With the environment such a hot topic around the world and especially in the transport industry, there are companies that are embracing new environmentally friendly technology. Hybrid Cars and ever increasingly fuel efficient diesel cars are becoming more available to mainstream motorists. I used to work for a corporate travel company and many of the major corporations were requesting the inclusion of Hybrid cars in their contracts. This was more to do with increasing business opportunities by being seen to be green as opposed to wanting to be green!

The question arises when people travel and want to maintain their commitment to the green cause. Car Rental companies will be the ones providing these vehicles… or will they?

I have chosen (for the Australia traveller) major car companies that you can book ‘green cars’ with. Working for DriveAway Holidays here in Australia, the most common request is for diesel cars. This is driven out of cost concerns and also the occasional environmental concern. (Shouldn’t it be the other way around??)

First off the rank is Avis Rental Cars.

In Australia, the group L car will give you a Toyota Hybrid. This car is the favorite for the car rental companies due to it being built by Toyota.

In the UK, there doesn’t appear to be any green cars, although there may be diesel cars on fleet, Avis don’t make them easy to find.

In the USA, like Australia, the Toyota Hybrid under group XG is available.