Recent surveys show that automotive direct mail is at the top of the list for successful direct mail advertising. Most recent numbers indicate that consumers are responding to auto dealer direct mail about 73% of the time. This is a great improvement over the last few years as automotive direct mail had started to see diminishing returns from 2007 through late 2009.
Auto dealers in the last 25 to 30 years had auto direct mail as a routine part of their advertising plans. Now it appears that direct mail marketing for auto dealers has experienced a very nice resurgence. Here are just a few reasons why any auto dealer, regardless of size or advertising budget, should find room for some direct mail:
Low Costs – High ROI on Direct Mail
One of the great things about auto dealer direct mail is the fact it is so customizable. Any direct mail marketing company should be able to put together a campaign to fit any budget. Don’t let your direct mail company tell you they can’t do this. There are so many different types of automotive direct mail that you want to explore all your options. Since there are so many credit related issues in today’s economy, we have seen the best results when really filtering down by credit score and incomes. The most successful direct mail campaign we have seen is one using a mail piece that is commonly called a snap. It’s the size of a standard business envelope and looks very official and has the highest response rate of any that we have done. There are many formats such as post cards, multi-part in envelopes, give a ways, contests and so on. You will find that most direct mail companies do offer volume discounts usually seeing the discounts beginning around 5000 pieces.
