Posts Tagged ‘Dealership’

How to minimize your expenses when you are trying to open your very own automotive dealership

May 10th, 2010

We all know just how tough it is in the beginning stages of any business, there will be a huge overhead includes office space rental, inventory, signage printing, and of course your virtual office that is your web site. Assume you are like many other entrepreneurs out there who has taken a loan from the bank, you will be responsible for some big payments on your loan very soon. It is absolutely crucial for you to minimize your expenses in the beginning, and to make your business a long lasting and profitable endeavor. You will have very limited time to overcome these hurdles cost effectively. But surprisingly enough one of the biggest obstacles you will encounter is trying to find a suitable hosting company, who can offer you a complete web based package. This will include your web site development and design, hosting fees, online SEO services, and of course a suitable CRM solution to run your business. It’s not unheard of when companies are paying as much as $20,000 for their initial setup fees, and as much as $6500 per month for hosting and a CRM system.    

You don’t need to make these hefty investments just to test the water for your business idea. If you are looking for a no setup fee, quick turn around, cost effectively monthly payment plan for all your internet, web hosting and CRM needs wouldn’t that be perfect? Introducing Dealer Elite CRM, your affordable automotive web site, hosting and CRM solution offered as a package. You no longer need to spend $20,000 just to find out your business out look is bleak. Instead you should consider to minimize your initial investment and better utilize your valuable resources for things like better inventory, higher bank reserves, and office rental reserves.

Increase Dealership Sales ? The Importance of Automotive Sales Training

April 23rd, 2010

How many times have you driven by a car dealership to find salespeople huddled or lined up by the showroom door like vultures waiting to pounce on the next customer?

In today’s market, spending has significantly decreased, and dealerships must be more proactive in creating a maximized sales environment and managing sales activity if they want to sell more cars and generate profit.

On top of this current problem affecting auto sales, in-store traffic is at an all time low, as many that need to purchase a vehicle do the majority of their research and kicking of the tires online to determine what they want and can afford, and then call the dealership, rather than browse the showroom like the good old days.

The advent of the internet has changed how people shop for cars. Isn’t it time your sales training changed to adapt to get current with the times?

Sales training in the auto industry typically used to just be for the auto sales team. The managers would send their crew to a seminar where they would learn about the latest and greatest tactics and techniques in showroom behavior. The salespeople would return to their dealerships all pumped up and ready to implement what they just learned.  Then two weeks later, it is back to business as usual.

Why This Does Not Work

Bottom Line: You need effective automotive sales management to have effective salespeople.  Managers need automotive training as well as the auto sales staff.

Advantages Of Tracking Website Traffic For Automotive Dealership Websites

March 29th, 2010

Website traffic is an important aspect of Internet marketing for automotive dealers. Tracking website traffic is helpful in lead generation, promotion, and in increasing sales. Measuring the website traffic gives insights in formulating Internet marketing techniques for automotive dealer. It gives valuable inputs on website visitors activity. These inputs help automotive dealers incorporate necessary changes in their marketing campaigns. Also, it enables dealers to decide which marketing technique gives optimum returns on investment.

Helps In Better Optimization of Website

Tracking website traffic through various web analytics programs helps the automotive dealers to know what appeals to their customers on the website. The keywords which the customer used to reach the website can be effectively used by dealer in PPC campaigns for effective website optimization. The automotive dealer can know about which car is searched by the customer for maximum times and in which section the customer is more interested. Thereby, the dealer can expand its inventory list and increase lead conversion rates. Based on the customers actions, the dealer can improve the landing page and website content with specific keywords etc. The navigation of the website can be simplified for better usability of customers. All these aspects help in optimizing the website and increasing its search engine ranking.

Better Internet Marketing Plan

Website traffic tracking equips automotive dealer with valuable real-time data about the Internet marketing plan adopted to generate traffic to website. Based on the tracking information, the dealers can exactly know about the efficiency of Internet marketing plan in increasing website traffic, lead generation, and specifics like how much cars were finally sold. Tracking helps dealers in identifying suitable keywords for the website and how the marketing campaign needs to be performed. Thus, tracking helps to improve Internet marketing strategy to better target visitors that can turn into potential customers.

Monitor the Users and Understand the State Of Customer Base

Tracking website traffic helps automotive dealers to monitor user movements through the website. Also, tracking provides information on what keywords were used by visitor to reach the dealer’s website. Other key information like time period for which the visitor stayed, from where the visitors came like referrals and search engines, bounce rate etc. is obtained. Monitoring the users provides with useful data that helps in better optimization of website. Besides monitoring the user or visitors activities, tracking also provides with information differentiating between real customer and just visitors. Hence, tracking the customer activity gives crucial data about their preferences, choices, interests etc and helps to retain the potential customer base. Thus, website traffic tracking helps to adjust to changing trends and better understand the customer base.