Welcome to the first part of our automotive SEO series, and in this article let’s talk about the importance of your domain name itself. If you have been in the business for a while you probably have heard the term “domain name”. A domain name is your alphabetic representation of your website, it basically translates an IP address into words and phrases humans can remember by. In another word instead of your website been called http://209.166.355.26 it can be name into something such as http://www.dealertemplate.ca Having to register a domain name is the first step towards your SEO campaign, it is important because search engines such as Google look at readable words in your URL (your web address or domain name) string. If all possible you should always choose a domain name that reflects the nature of your business. For example if you are a used car dealership located in the city of Toronto, and you named your business AAA fine cars, you should definitely consider a domain name such as “torontofinecars”, instead of the actual name of “aaafinecars”. By adding the name of the city, you are now ranking higher on Google search terms when a customer is searching for “Used Cars Toronto”. This is your absolute first steps towards a competitive SEO campaign.
